FILM UNDER THE DISCO BALL
Looking for a film or photoshoot backdrop for your next project?
Georgia Room offers 2,500 square feet of space with the option to add on an additional 1,500 square feet. Available to be rented out by itself or with Bar Calico (excellent as a greenroom), Georgia Room features high ceilings,
a grand staircase, red velvet curtain, two bars, a piano, flexible times and a Southwestern aesthetic.
Please email our events team for a quote:
events@georgiaroomnyc.com
A film by Moriah Sawtelle. Inspired by Georgia O’Keeffe’s hypothetical granddaughter, a fictional painter who lives in New York City.
Why Producers & Photographers Choose Georgia Room
Visually Distinctive Space
Unlike generic white-box studios, Georgia Room is a character-filled location with ready-made aesthetics:
Natural Design Elements:
- Iconic disco ball centerpiece (catchlight magic)
- Rich red velvet curtain backdrop
- Grand staircase for vertical composition
- High ceilings for dramatic photography
- Wooden bars with vintage charm
- Multiple lighting conditions throughout space
- Southwestern design aesthetic
- Natural window light (plus full lighting control)
Why This Matters:
- Built-in style = less post-production work
- Multiple visual backdrops = versatile shoot
- Distinctive setting stands out in commercials and music videos
- Instagram/social-ready aesthetic
- Period piece or contemporary both work here
Massive, Flexible Space:
- High ceilings for camera placement and lighting rigs
- Open floor plan for camera movement and crew
- Multiple zones for different setups
- Space for lighting trucks and equipment
- Room for extras and background action
- Dance floor areas with mirrors for reflection shots
Plus Optional Add-On Space:
- Bar Calico (next door) adds 1,500 sq ft
- Perfect as greenroom/makeup/wardrobe
- Separate from main production space
- Equipment storage
- Talent holding area
- Craft services setup
Equipped for Production:
- Professional sound system (for audio mixing/testing)
- Electricity throughout (multiple power sources)
- Climate control (maintain consistent conditions)
- Restroom facilities
- Water access (for makeup, cleanup)
- Flexible furniture (moveable for setup)
- Mirrors (for makeup, wardrobe, reflections)
- Piano (usable prop or working instrument)
Photo & Video Projects We Host
Fashion Photography & Lookbooks
Professional fashion shoots benefit from Georgia Room's visual style and flexibility.
Perfect for:
- Editorial fashion shoots
- Designer collections
- Clothing brand lookbooks
- Luxury brand campaigns
- Seasonal collections
- Product photography (fashion, accessories)
Why Fashion Photographers Love Georgia Room:
- Stunning visual backdrops
- High ceilings for dramatic lighting
- Multiple zones for variety of shots
- Dance floor & mirrors
- Professional atmosphere
- Crew-friendly space
Commercial & Corporate Videos
From corporate marketing to product commercials, the space works for broadcast quality.
Perfect for:
- Corporate training videos
- Brand commercials
- Product demonstrations
- Commercial shoots
- Branded content
- Corporate events coverage
- Behind-the-scenes content
Music Video Productions
Georgia Room's disco ball, bars, staircase, and open space make it ideal for music video production.
Perfect for:
- Music video shoots
- Artist interviews
- Performance footage
- Dancing/choreography scenes
- Band recordings (visual)
- Rap/hip-hop video backdrops
Why Music Videos Choose Georgia Room:
- Disco ball is iconic (natural focal point)
- Staircase for dynamic scenes
- Bars add sophistication
- Pinterest-worthy aesthetics
- Dance floor ready
- Nightlife vibe
Content Creation & Social Media
Instagram influencers, TikTok creators, and content creators love the disco ball and distinctive look.
Perfect for:
- Instagram content shoots
- TikTok video production
- Long-form YouTube content
- Influencer collaborations
- Reels and shorts production
- Social media campaigns
- Podcast video content
Product Photography
Clean space with lighting control for product showcases.
Perfect for:
- Luxury goods photography
- Product launches
- E-commerce content
- Consumer product photography
- Tech product shoots
- Beverage/spirits photography
- Jewelry and accessories
Documentaries & Indie Films
Distinctive location for independent film and documentary work.
Perfect for:
- Documentary location shooting
- Independent film production
- Short film production
- Experimental film
- Web series content
- Narrative fiction
Portraits & Professional Headshots
Unique, styled environment perfect for professional portraits.
Perfect for:
- Actor headshots
- Professional portraits
- Author photos
- Corporate headshots
- Influencer portraits
- Celebrity photos
- Portfolio shots
Location & Access
Prime Gramercy Location
Georgia Room
23 Lexington Avenue, 2nd Floor
(Inside Freehand Hotel)
Gramercy, New York, NY 10010
Perfect for NYC Production
Central Manhattan Location:
- Accessible from all five boroughs
- 15 minutes from major studios
- Near transportation hubs (Grand Central, Penn Station)
- Close to talent housing (Midtown hotels)
Easy Transportation:
- Subway: L at 3rd Ave, 6 at 23rd St, N/Q/R/W at Union Square
- Bus: M1, M2, M3, M15, M23 all nearby
- Accessible from all NYC boroughs in under 30 minutes
Parking:
- Multiple parking garages within 2 blocks
- Street parking available
- Easy load-in for catering
Hotel Access:
- Located inside Freehand Hotel
- Guest rooms available
- Hotel bar and lounge for pre-party hangout
Ready to Shoot Your Next Project at Georgia Room?
Whether you're producing a music video, fashion shoot, commercial, indie film, or content creation, Georgia Room is your distinctive NYC location.
Book your shoot today by contacting our events team:
(673) 268-5745
Georgia Room
23 Lexington Avenue, 2nd Floor
New York, NY 10010
Office Hours:
Monday - Friday: 10am - 6pm